I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
As per tradition here at Lensrentals.com, at the end of the year, we go through all of our records and use that to provide the public with some insight on the industry and where it is going. Through this record-keeping, we’re able to provide some information on what is the most popular rented gear from […]
Equipment
Since the release of the Sony Alpha series of cameras back in October of 2013, Sony has been on a steady pace to take over the professional camera market. But that steady takeover has come with a lot of releases. Nearly six years later, ten different cameras have been released into the Alpha series. With […]
Equipment
When Profoto released the Profoto B10 back in September of last year, my initial thought was “Oh okay, that means the Profoto B2‘s are discontinued.” Profoto assured myself and others that they were going to continue support for the Profoto B2 still and that we were wrong. When Profoto announced the Profoto B10+ back in […]
Equipment
Often times, we’re digging through our always evolving inventory to find exciting products to talk about and share our experiences with said product. While it’s easy to focus our attention on the latest lens offering from the Sigma Art Series, or something like the RED Ranger, sometimes it’s important to talk about various products that […]
Equipment
There is a divide within the camera manufacturing market. The majority of the users are interested in lighter, sleeker, and smaller camera bodies that don’t make large sacrifices to image quality or the conveniences from luxuries of previous generations. The other side is those of us are okay with a bulky body, just as long […]
