New Items
In ancient times, the IS unit in Canon EF lenses was physically locked down, so the unit didn’t make rattling noises when the lens wasn’t powered up. Canon decided the lockdown was no longer necessary in modern times, so some RF lenses, like the Canon RF 100-500mm f/4.5-7.1, rattled when the lens wasn’t mounted to the […]
Photo
A week or so ago, we put out our annual comprehensive list of rental data, where we hare which products in the photo and video industry rented best, and compare it to previous years to mark various market metrics. What we found is to be expected – mirrorless cameras are slowly taking over the DSLR […]
Equipment
Each year, we take a look at the data and rentals we were able to provide for our customer base and use it to get some perspective on where the industry might be heading. Certainly, this year was a different one, with the pandemic putting many stops to the industry and the jobs available – […]
Customer Stories
This year has been incredibly different and has caused all industries to reflect on their business strategy and find ways to offer their services remotely and safely. This is uniquely true for industries that thrive on congregating people together. The struggle can often breed innovation, and that story is very much the case with our […]
Equipment
The Oculus Quest was first where the promises of VR, a baseline standard of quality, and affordability met, and Oculus (read: Facebook) seems to have been pretty well rewarded for finding the sweet spot. It’s estimated that half of all VR headsets sold in 2019 were Oculus Quest headsets, so I think we’re all a […]
