Equipment
Long ago, a visiting Canon engineer put a box on my workbench, grinned, and said: “You’re going to like this.” Then he pulled out a mock-up of the RF 70-200mm f/2.8 IS lens, and my jaw dropped. I’ve been doing this stuff for a long time. My jaw drops very infrequently. My only comment was, “That’s […]
Lenses and Optics
In my last two posts (1,2), I’ve been using field curvature graphs to look at how lenses behave as you stop them down. It’s been a fairly limited data set; basically 35mm prime lenses and some zooms at 35mm. I’m going to keep going with this topic and today look at a different focal length […]
Equipment
Around this time each year, various brands announce their latest and greatest pieces of equipment just in time to fit into everyone’s holiday wishlists. These products are often shown off at Photo Plus Expo, NAB NY, and the various other promotional events that seem to all show up around October and November. And keeping with […]
Customer Stories
We’ve been working with Lensrentals for nearly a decade here at Zero Point Zero Production. Our rentals have run the full gamut: a small battery rental here, a couple of lenses there, all the way to multiple cameras, tripods, media- you name it- on some of our larger shoots. Our equipment department has grown from […]
Equipment
GoPro cameras have been a staple in bags of various photographers and videographers around the world. They’re almost ubiquitous in action genres at this point. They’re small, sturdy, and have decent image quality for their size. GoPro carved out a niche for itself in the late 2000s with the introduction of their digital cameras in […]
