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Equipment

The Challenges of Transitioning into Video with your DSLR

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Over the past couple years, video has become a major player in the photography world. Just a few years ago, the two markets were separated, where cameras largely either shoot video or stills, but rarely both. Since the announcement of the Canon 5d Mark II and the Nikon D90, video has become a standard feature […]

New Items

Sigma 20mm f/1.4 DG HSM A1 MTF Curves

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OK, here we go again, with what has become a regular routine. Sigma announced another new lens doing what nobody has been able to do before. My expert friends, technical people I ask questions of, all say, “I don’t know this time. I just don’t see how they can pull this one off. Not at […]

Equipment

A Comprehensive Guide to Getting Started in Automotive Photography

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Automotive photography has reached a broader audience over the past several years with car enthusiasts on social media showing off tastefully modified cars. It seems car photographers are a dime a dozen nowadays, but the good ones have a certain style about their images that can be spotted a mile away. Many feel cars are […]

Photographic Techniques

What Amateur Filmmakers Can Learn From Professional Sets

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Before I chose a life of safety and stability as a Video Technician at LensRentals, I was a Production, Locations, and Camera Assistant in Wilmington, North Carolina. For the most part, people know Wilmington and the surrounding area as the setting for countless Nicholas Sparks adaptations, but local crews have been shooting movies there since […]

Equipment

LensRentals Reviews the Canon 35mm f/1.4L II Lens

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A few weeks ago, Roger was able to get his hands on a few copies of the brand new Canon 35mm f/1.4L II lens, and ran it through a series of tests comparing it to the competitors. He found, that the new lens from Canon is among the sharpest and most consistent in its class, […]

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