Photo

FWIGTEW and Other First Wedding Acronyms

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One of the enjoyable things about running Lensrentals is getting to work with lots of photographers who are taking their hobby professional and entering the field of wedding photography. We have many regular customers that we’ve worked with since they rented equipment for their first big shoot, seen them grow over the years, and now […]

Photo

The Full Frame Move

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I hear it all the time: I’m thinking about moving to a full-frame camera. It’s getting more common as the price gap between full and crop frame cameras is shrinking, at least to some degree. But often it said as if moving to full-frame is, by itself, an upgrade. As someone who moves back and […]

Recommendations

Lenses: Don’t Collect the Whole Set

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Wisdom comes from experience. Experience comes from bad decisions. Author unknown This article is written for those people who not too long ago walked into (or more likely logged onto) a camera store and purchased their first digital SLR and a lens or two. It was 12 years ago for me, but I still remember […]

Technical Discussions

How Autofocus (Often) Works

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Clarke’s Law: Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke Clark’s Law: Any sufficiently advanced cluelessness is indistinguishable from malice. J. Porter Clark My Apologies Nothing in online forums demonstrates the two laws above better than discussions involving camera autofocus systems. Clarke’s law because very, very few people have the slightest grasp […]

Video

Audio for Video

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Video is just photos strung together, right? You can just use the on-camera microphone and fix it in post-production, right? NO! Audio is the most forgotten thing during a shoot. When shooting video, even professional TV shows and films capture crappy audio. It’s something that a lot of people consider inevitable. In a big production, […]

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