Equipment

How to Quickly Ruin Your Camera and Lens

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Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]

Other

Is AI Art Generation Going to Destroy Art as We Know It?

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Most everyone is talking these days about artificial intelligence, and the latest machine learning tools developed within the art space. Whereas 2021 was all about NFTs, this year is very much about AI and how it will change the art industry or possibly, destroy it entirely. As someone who is fascinated by technology and how […]

Equipment

The 2022 Guide to Video Batteries

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Professional video batteries are a constant source of confusion for our customers. So constant, in fact, that this isn’t the first time we’ve written an article on this topic. First, Erik Morrison wrote a beginner guide in the bygone days of 2011. I then updated that article with some more information and context in 2020. […]

How to See the Leica Look

Equipment

Understanding the ‘Leica Look’

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I’m always inherently a bit of a skeptic when someone’s explanation for something involves a ‘magic’ or a ‘minutia’ that can’t quite be explained. When someone offers an explanation to reasonings for what gear they use, I want them to take a pragmatic approach – This lens is much more robust than the alternative; this […]

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