Equipment
Building an On-Set Grip Kit to Save You From Your Next Production Day Mishap
If you’ve ever had a photo shoot on location, and you’re anything like me, you’re likely hit with moments of anxiety on the drive to the location – questioning yourself if you brought everything with you to make this photo shoot a success. From lenses to memory cards, to batteries, it’s really easy…
How Modern Camera Shutters Work
There seems to be some confusion on the issue of how modern camera shutters work. I’m going to try to clear some of that up in this post. Some caveats: - There are variations among camera manufacturers that I’m going to gloss over. - This applies to CMOS sensors that employ at least one…
Using Gels and RGB Lighting In Your Photography
Adding RGB or gelled lighting is an effective way to diversify your photography or video work, and can be incredibly easy to implement into your workflow. However, adding colored lighting into your workflow is easy by practice, it’s not always easy to get great results by adding these elements into…
First Impressions With the Apple Vision Pro
As the co-founder of a medtech that utilizes mixed reality and artificial intelligence to improve surgery, I have been extremely passionate about head-mounted displays since the release of the Oculus Dev Kit 1 back in 2013. I would carry around my laptop and the clunky first-generation Oculus…
How Technology Brings the NFL Super Bowl to Life
The NFL has come a long way since its first national broadcast on NBC in 1939. What began as a simple presentation of a football game has evolved into a spectacular combination of sport, entertainment, and storytelling. Each Super Bowl pushes the boundaries of technology as we find new ways to…
Photographing a Rocket Launch…Remotely?
Photographing a rocket launch with remote cameras offers a unique perspective beyond what the public typically witnesses. While televised or streamed broadcasts often showcase the grandeur of a rocket ascending into the heavens, remote cameras can provide an intimate and intricate view of the…
Can Continuous Lights Replace Studio Strobes?
Continuous lights and studio strobes are both crucial tools in photography and videography, yet they serve distinct purposes. Continuous lights, primarily used in videography, provide constant and steady illumination, allowing for continuous lighting during video shoots. These lights emit a…
Best New Video and Photo Products of 2023
Each year. we page through many Excel sheets and analytics to bring you the most popular rentals for the calendar year. If you missed last week’s post, we went over all of the most popular products for 2023 – and this week, we will focus our attention on new products, and ask the staff at…
Top Rented Photo and Video Products of 2023
Around this time every year, we page through our rental data for the year and find the most popularly rented gear for the calendar year. As one of the largest rental houses in the world, we think it provides some good insight into the industry, and what to look forward to in the coming years’…
First Impressions With the Fujifilm GFX 100 II
These last few months have had a lot of really exciting camera announcements – from the Sony a9 III to the Nikon Zf – but one of them piqued my interest more than the rest – the Fuji GFX 100 II. For longtime followers of this blog, you probably know that my work is primarily in studio beauty…
Biggest Photo & Video Announcements for Late 2023
This fall has had some spectacular announcements in the photography and videography world, with near gear pushing the bounds and making productions easier than ever. And while we plan on carrying all of these big announcements, it’s not always viable that we write long reviews of each product…
Tools for Digitizing Your Film Photography
With the digital era of photography came a lot of comforts that made photography only more accessible and affordable – from shooting hundreds, and at times, thousands of photos to a memory card, to instant development of your images to the back of your camera and computer screen. But despite these…