Why Lens Manufacturers make Specific Lenses

Geek Articles

Why Manufacturers Make a Specific Camera Lens


There is a lot of online discussion about why a manufacturer made this lens when they so obviously needed to make that other lens. Or why this manufacturer’s design is better than that manufacturer’s magical solutions. So, I thought I’d share the second-hand information I have about the process because it’s probably better than the made-up speculation I read online.

Podcast Episode

The Lensrentals Podcast Episode #54 – 2021 Wrap Party: Photo Industry Review


Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds.   2021 Wrap Party: Photo Industry Review It’s our year-end review of photography! Ryan Hill […]

Most Rented Products 2021


The Most Rented Photo and Video Products of 2021


Each year, to try to share as much information as possible with our community here at Lensrentals.com. Being one of the largest rental houses in the world, we think that our end-of-the-year data can show a pretty broad scope of where the industry is heading and what we can expect into next year and beyond.

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