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How Your Camera and Image Processor Determine Colors
The Internet is full of debates along the lines of: - Whether Sony colors are better than Nikon colors - Whether Canon colors are better than Sony colors Sometimes, people are talking about in-camera JPEGs, and it is possible to have a moderately fruitful discussion. How fruitful it might be…
Mobile Editing Using DaVinci Resolve & Premiere Rush
As a person who works remotely the majority of the time, I often need to leave home for my own sanity. Only interacting with a cat all day is NOT GOOD for the human brain, so I try to write my blog articles and send my emails from a coffee shop or library at least a couple of times a week if I can.…
The Most Rented Point and Shoot Cameras from the Past Year
Several years ago, it would have been a safe bet to assume that point-and-shoot cameras would be a thing of the past by 2023. And it makes sense, mobile phone cameras have improved significantly over the years, closing the gap between the two platforms, and generally becoming more practical with…
How Sports Leagues Build out Elaborate Instant Replay Systems
Many sports started as a somewhat primitive idea – most involve a ball of some sort, catching and throwing, and added elements to make the game competitive and unique. However, in the last few decades, technology has made its way into professional sports in a big way. From coaches making plays on…
How Your Camera’s Focus Bracketing System Works
For many years, photographers have had focus-stacking programs like Helicon Focus and Zerene Stacker. You can now get the capability in some general-purpose image editors like Lightroom and Capture One Pro. Focus stacking software takes as input a series of images of the same subject with the focal…
What Netflix’s Approved Camera Attributes Mean and Which of Our Cameras Qualify
As our video services have grown over the last few years, we’ve gotten more and more questions about which of our cameras are “Netflix-approved.” While plenty of companies might have unspoken preferences about the quality and format of media they produce, few have gone as far as Netflix in defining…
Advanced Photography Lighting Techniques – Feathering & Zooming
Lighting within photography holds a reality – It’s easy to understand, but really takes years to master. As such, you end up seeing a progression with photographers who start using studio strobes that looks very similar to the Dunning Kruger effect chart – where they figure out basic principles,…
Shooting Anamorphic on the RED V-Raptor
Recently, my team and I got a proposal to make a music video for an alternative rock band. Their pitch boiled down to essentially “a throwback to 70’s/80’s horror movies, but with modern production values.” We went back and forth on a few ideas regarding aspect ratios, cameras, lenses, camera…
Five Resources of Inspiration and Education in Photography & Videography for 2023
Finding inspiration for your photography or videography can sometimes feel like a daunting task, especially when the knowledge and potential resources can feel overwhelming and endless. Whether you’re a seasoned pro or just starting out, these tips and ideas will help you rejuvenate your passion,…
Exploring Aputure Lighting and What’s Best For Your Shoot
Lensrentals carries a _lot_ of lights. In fact, if you combine strobe and continuous, lighting is our fastest-growing product category. And our fastest-growing manufacturer within that product category? That’d be Aputure. In just a few years we’ve gone from a single Aputure product to over two…
Revisiting the Sony FX3
Given that Sony’s recently-released FX30 is in extremely high demand at the moment, I thought it might be a good time to take another look at the FX3. After all, while the FX3 is a little older, it wouldn’t be accurate to call the FX30 an “upgrade.” However, even at half the price of the FX3 and…
Staff Picks of the Best New Photo and Video Products of 2022
Earlier this week, we published the top rentals for 2022. There were plenty of surprises on the list, especially when we started to dig further down in the analytics and numbers, but the Canon EOS R5 reigned supreme as our most rented piece of gear for 2022. In fact, all of the gear on the top 20…