Lensrentals Blog
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Most Popular Photography and Videography Rentals for 2019
As per tradition here at Lensrentals.com, at the end of the year, we go through all of our records and use that to provide the public with some insight on the industry and where it is going. Through this record-keeping, we’re able to provide some information on what is the most popular rented gear…
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The Lensrentals Podcast Episode #12 – How Post-Processing Began
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ** How Post-Processing Began**…
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The Shutter Sounds of Our Most Popular Cameras Part 2
A few months ago, while testing out audio equipment for our now released podcast (available on iTunes, Youtube, and Spotify), we decided to take some of our most popular cameras into our sound booth, and give them the ASMR treatment. For those unacquainted, ASMR refers to autonomous sensory…
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The Lensrentals Podcast – BEST OF: How David Carson Won a Pulitzer Covering Ferguson
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ** How David Carson Won a…
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The Not Very Long Awaited Teardown of the Canon RF 70-200mm f/2.8 IS
Long ago, a visiting Canon engineer put a box on my workbench, grinned, and said: “You’re going to like this.” Then he pulled out a mock-up of the RF 70-200mm f/2.8 IS lens, and my jaw dropped. I’ve been doing this stuff for a long time. My jaw drops very infrequently. My only comment was, “That’s…
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The Lensrentals Podcast Episode #10 – How to Get Started in VR
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ### ** How to Get Started in…
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Practical Use of Field Curvature Graphs – the 50mm Primes
In my last two posts (1,2), I’ve been using field curvature graphs to look at how lenses behave as you stop them down. It’s been a fairly limited data set; basically 35mm prime lenses and some zooms at 35mm. I’m going to keep going with this topic and today look at a different focal length (50mm).…
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The Biggest Photography and Videography Announcements for Fall 2019
Around this time each year, various brands announce their latest and greatest pieces of equipment just in time to fit into everyone’s holiday wishlists. These products are often shown off at Photo Plus Expo, NAB NY, and the various other promotional events that seem to all show up around October…
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The Lensrentals Podcast – BEST OF: How to Break a Lens
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ** BEST OF: How to Break a Lens…
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How We Determine the Best Equipment For the Job at Zero Point Zero
We’ve been working with Lensrentals for nearly a decade here at Zero Point Zero Production. Our rentals have run the full gamut: a small battery rental here, a couple of lenses there, all the way to multiple cameras, tripods, media- you name it- on some of our larger shoots. Our equipment…
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The Lensrentals Podcast Episode #8 – How Early Photographers Turned Silver Into Gold
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ** How Early Photographers…
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The Lensrentals Podcast Episode #7 – How Zero Point Zero Wrangles Gear
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ** How Zero Point Zero Wrangles…