Lensrentals Blog
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Four Tips to Better Your File Organization
If there is ever one universal truth about photographers, it’s that they could be better organized. I might be the worst offender, but I’ve started this year with a new mindset and goal of better organizing my photos, so I figured it was worth sharing in an article with you guys today. The spawn of…
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Overcoming Creative Blocks – Creative Photo Prompts for Beginners
Isn’t it amazing how we live in a world with infinite inspiration and unlimited muses, and yet, somehow, we always end up creatively stuck? It doesn’t matter how many things you screenshot or how many TikToks you save to your phone; inevitably, you will be visited by The Creative Block. People…
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How Severance Filmed One of the Best Scenes of the Last Decade
A week or so ago, my girlfriend and I sat down to watch the season two premiere of one of our favorite shows, Severance. Upon starting the show, we were met with a ~2-minute montage of Adam Scott’s character running through the narrow corridors of Lumen Industries. My girlfriend, a talented writer…
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Five Photo & Video Innovations to Look Forward to in 2025
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a graph regarding the most exciting…
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Beginner Tips for Your Next Photography Adventure
Nature photography is one of life’s most enjoyable and rewarding passions, but it can also be incredibly challenging and, at times, bearably frustrating. I’ve dedicated many years of my life to an endless pursuit of capturing stunning images of the natural world, and over that time, I’ve learned a…
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How Brandi Nicole’s Creative January Helps Inspire and Encourage
The start of the new year marks new beginnings and a fresh start on your goals and ambitions, so you’ll often see people manifest their resolutions for the year. By contrast, creativity is often considered something that cannot be forced but rather nurtured. However, portrait photographer Brandi…
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Best New Photo & Video Products for 2024
Each year, we review our rental data and provide some insight into market trends in photography and videography. Personally, I think we’re a pretty good source, as we are the largest rental house in the world and have a massive inventory of various products. If you’ve been following this blog over…
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Top Sales for Photo & Video Products for 2024
Last week, we highlighted some of the statistics from our rental inventory, showing you all which products are trending most and which products are the most popular from our inventory. But we don’t just have a rental inventory – we’ve also become a pretty large used marketplace for cameras, lenses,…
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Top Rented Photo and Video Products of 2024
We review our rental data each year around this time to identify the most popular gear rented throughout the calendar year. As one of the largest rental houses globally, we believe this insight can reveal important trends in the photography and videography equipment industry and help us anticipate…
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A Technical Review of the Fujifilm GF 30mm Tilt Shift
I’ve had a Fujifilm 30mm GF f/5.6 tilt/shift lens on loan from Lensrentals for about three weeks, and I’ve done the basic testing. I had hoped to get some time using the lens the way it was intended, but testing this complex lens turned out to take all the time I’d allotted to the task. I will…
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Using Video LEDs for Photography
I’ve talked a lot on this blog about using constant lights typically aimed for videography, for photography. It’s a typical article I keep bringing up as I upgrade my lights on both the video and photo sides and look for any crossover that can be found. The reason is simple – if you’ve ever been on…
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Is The Profoto Pro-D3 a Viable Alternative to Pro Packs?
I love Pro Packs and have used them for a number of years in my work. Their reliability, power ratios, and quality of light are unmatched, but so is their price. If you’re looking to get a new Profoto Pro-11 pack, you’re looking to pay about the same price as a nearly new Toyota Corrola – at the…
