Front Element Scratches

Lenses and Optics

How Front Element Scratches Affect Your Images

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We have a lot of gear in our inventory, which means we also have a lot of broken gear in the middle of repairs. When it comes to lenses, one thing we see a lot in the repair department is front element scratches. And that makes sense, when a lens is mounted, it’s the single […]

Short Film Contest Winner

Video

Short Film Contest Winner Gongoli Arrives Just in Time for Halloween

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At the start of this year, we announced our first-ever Short Film Pitch Contest. We encouraged videographers everywhere to send us their pitch deck for a movie they wanted to create, and we’d give one lucky winner a $5,000 prize package to make their film aspirations a reality. We had several incredibly well-thought-out pitches sent […]

Equipment

How to Quickly Ruin Your Camera and Lens

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Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]

Other

Is AI Art Generation Going to Destroy Art as We Know It?

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Most everyone is talking these days about artificial intelligence, and the latest machine learning tools developed within the art space. Whereas 2021 was all about NFTs, this year is very much about AI and how it will change the art industry or possibly, destroy it entirely. As someone who is fascinated by technology and how […]

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