Zach Sutton
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Make Your Videos Better With a Simple Understanding of Video Lighting
Creating videos can be a very complicated and cumbersome process, but can be very rewarded when done correctly. Between framerates, sound, codecs, and color grading, there certainly is a lot of technicals to learn when it comes to video, but one of the most important traditional techniques you can…
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Six Future Techs We Hope to See Become the Industry Standard in Photography and Videography
With WPPI, NAB, and the dozen other photo and videography shows going on over the last few months, we’ve been busy engulfed in new cameras, new technology, and new workflows for the coming year and beyond. We’ve certainly done our fair share of coverage on these shows, and we’ll know more when the…
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Breakdown of all the Memory Card Options Available for Photographers and Videographers
Memory cards come in all shapes and sizes, and with many cameras offering multiple options for their camera systems. Mainly when dealing with cameras that provide multiple cards supported, it can be a bit confusing to find which one offers the best options for your camera system. For example,…
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Five Lighting Diagrams to Get You Started in On Location Lighting
A short time ago, I shared a piece breaking down the lighting styles and diagrams of different lighting setups for portrait photography. Beyond anything else, lighting is what got me passionate about photography, so I decided I’d continue the trend, and show you a few diagrams of lighting while on…
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The Biggest Product Announcements At & Around WPPI 2018
Each year at this time, the Lensrentals.com staff travels to Las Vegas, NV for the Wedding and Portrait Photography International Expo, which is commonly referred to as WPPI. Not only does this give us the opportunity to connect and meet so many of our customers, but it also gives brands the…
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Getting Started In Beauty Photography | Why, How, & What Gear
Beauty photography can seem a bit complicated on the surface, but it’s not nearly as difficult as people sometimes make it. With a hyper focus on skin and makeup, beauty photography provides a platform for a photographer to show their skills in lighting as well as in retouching. Afterall, lighting…
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The Six Major Differences Between the Panasonic GH5 and Panasonic GH5s
As we mentioned in our recent article showing off the Most Rented New Products of 2017, people love the Panasonic GH5; and our video techs love it too. With 4:2:2 10-bit in 4K, you’d be hard-pressed to find a better video camera in a smaller package. But this year at the Consumer Electronics Show,…
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Canon’s Ultra Rare Lenses – Using the Canon 50mm f/1.0L
A month or so ago, I was able to get my hands on the Canon 200mm f/1.8L Lens and test it for a review on Lensrentals.com. It was an experiment of an article, as often, we try to discuss gear that we can stock and rent out to our customers. With the Canon 200mm f/1.8L being wholly discontinued and…
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Most Popular Photography and Videography Gear Rented in 2017
As we put in our final weeks of 2017, it’s important to reflect on all the exciting things that happened over the year, and focus on what we can do even better for 2018. As always, we like to put a bow on the year and share with you our most rented gear of the year. 2017 was our biggest year ever,…
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Tips for Getting Started in Product Photography
Product photography might not always be the most glamorous job in the world but could be an incredibly useful and profitable tool to have in your quiver for when business in your photographic expertise is slow. For many, that time is winter – where weddings are non-existent, outdoor portrait…
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How & Why to Tether with Your Camera for Your Next Shoot
Here at Lensrentals.com, the articles we write are designed to help you as a photographer. Whether it’s Roger meticulously testing lenses to give you MTF charts, variance numbers and more, or me discussing the possibilities of off camera lighting and control – we’re here to help explain the…
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Canon’s Holy Grail – Using the Canon 200mm f/1.8 L USM
Certainly, you’re probably aware of Canon’s 85mm f/1.2L, and the Canon 50mm f/1.2L, but Canon has a long history of incredibly fast lenses, many of which that have since seemingly disappeared off of the face of the Earth. Many of them are now called the Holy Grails of Canon Glass and for legitimate…
