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Why Lens Manufacturers make Specific Lenses

Geek Articles

Why Manufacturers Make a Specific Camera Lens

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There is a lot of online discussion about why a manufacturer made this lens when they so obviously needed to make that other lens. Or why this manufacturer’s design is better than that manufacturer’s magical solutions. So, I thought I’d share the second-hand information I have about the process because it’s probably better than the made-up speculation I read online.

Most Rented Products 2021

Equipment

The Most Rented Photo and Video Products of 2021

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Each year, to try to share as much information as possible with our community here at Lensrentals.com. Being one of the largest rental houses in the world, we think that our end-of-the-year data can show a pretty broad scope of where the industry is heading and what we can expect into next year and beyond.

Equipment

Most Rented New Photo & Video Products of 2021

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We have a habit at the end of the year here at Lenrentals.com. Each year, we compile all of our end-of-the-year data and share with you the best-rented products for the year. Being among the largest rental houses in the world, we really think that this information can be a great tool to measure industry metrics and see where both the video and photography markets are trending for the upcoming years.

Recommendations

What Sensor Size is Best for You as a Videographer?

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One of the most common questions our photo techs get is “What sensor size is best for me?” or some variation of that. “What does crop factor mean?” “What’s the equivalent focal length of that lens?” “Will I be able to get the look I’m going for with a smaller sensor?” And these questions totally […]

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