Humor and Sarcasm
Quiz: RED Camera Name, American Gladiator Name, or Both?
In the past, we’ve put out several April Fools day posts, from Roger explaining how to find the perfect brick wall to test your lenses with the utmost accuracy, to him explaining the new numerical analysis system employed to find which lens is truly the sharpest. This year, instead of teasing our…
Roger’s Random Photography Marketing Generator
Somedays I get bored with testing. Somedays I have to read new product release blurbs and get nauseous. And somedays I find something funny on the internet. All three of these happened the other day, which led to me randomly corresponding with Seb Pearce about my thoughts that today’s photography…
Introducing the Lensrentals Numerical Analysis
It’s been obvious for a long time that people don’t want to read long drawn out blog posts about lenses. They want a numerical score so that they can make quick comparisons. We have pounded the drum for a long time that things like validity, relevance, transparency and scientific methodology are of…
My Third Grader Analogy for Lens Reviews and Testing
I make a joke about this sometimes, but I think it’s more and more appropriate. Every day, I see more and more people take some single bit of data published on a lens and extrapolate the entire meaning of the photographic universe from that bit of data. My joke has always gone, “a single lens…
Roger’s Only Slightly Angry Father’s Day Gift Suggestions
I will admit I’m a nightmare to buy gifts for. If I want it, I generally have already bought it. So my kids tend to dread Father’s Day because they have to find a gift that I want that I haven’t realized I want yet. Well, that’s how it should work in theory. In practice, they tend to usually just…
About That 25-300mm f/2.8 You Wanted
I get an email or text about once a month asking me if I think Canon, Nikon, or some other photo manufacturer will ever make something like a 24-300mm f/2.8 zoom lens. I’m usually gentle with those people, because I realize that a lot of people truly believe that if they want something badly…
Wavelength-Detecting Sensor Eliminates Bayer Filter, Triples Resolution
> _“Current camera sensor technology is completely backwards.” Dr. Eno Lirpa_ Everyone knows that in order to generate color, a digital camera’s sensor is overlaid with a Bayer filter. The filter makes each pixel sensitive to either red, blue, or green light. *Standard Bayer filter, courtesy…
Roger’s Law of New Product Introduction
For several years now, my occupation has been to basically read everything written about new equipment. In order to help everyone save time, and to save the Internet millions of electrons, I have developed a concise method to summarize all such discussions for all newly introduced imaging…
Dear Santa
Dear Santa, I don’t really need anything for Christmas this year. But I would appreciate if you would bring some gifts to my favorite photography manufacturers. Canon: An 0.18 µm CMOS fabrication plant is what they really need, Santa. If that won’t fit in the sleigh, then maybe you could bring them…
The Great Hostess Snack Cake Shootout
It’s a sad and dark day here at Lensrentals. For years, we’ve worked really long hours fueled largely by coffee and snack cakes. Not just any snack cakes, of course. Hostess snack cakes. So today’s very sad news that Hostess is shutting it’s doorsis a devastating blow to us. First Kodak. Now…
Product Announcement: Lensrentals Looney
Not to be left out of the spirit of Photokina, Lensrentals today announced it’s first new camera design: the Lensrentals Looney. Based on a Sony NEX-7, the Looney specs a 24.3 megapixel APS-C sensor, an ISO range of 100-16000, 0.02 second shutter lag, a 3-inch LCD screen, a built-in EVF, 25 AF…
Hammerforum.com
With the recent camera releases (or maybe Spring fever) I’ve been rather amazed watching various photography forums have major melt downs during the last few weeks. I said something about cameras and lenses just being tools, not life and death, and got immediately annihilated. They aren’t just…