Category » Photographic Techniques

Equipment

Focal Length Guide for Shooting in Large Spaces

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There can be a lotĀ of guessing involved when choosing gear for an unfamiliar venue. The techs at LR are consistently asked questions about the best focal length to use for an event. There are focal length calculators online like this one that can help determine which is right for you, and this visual guide can […]

Equipment

Effective Headshot Photography Techniques on Location

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Creating a headshot is as simple as pointing your camera to a face and shooting. But creating an effective headshot is a much more complicated process. Lighting, expression, location and a million other variables come into play, and can drastically change the feeling of the image. And for many, such as actors, lawyers, real estate […]

Equipment

A Comprehensive Guide to Getting Started in Automotive Photography

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Automotive photography has reached a broader audience over the past several years with car enthusiasts on social media showing off tastefully modified cars. It seems car photographers are a dime a dozen nowadays, but the good ones have a certain style about their images that can be spotted a mile away. Many feel cars are […]

Photographic Techniques

What Amateur Filmmakers Can Learn From Professional Sets

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Before I chose a life of safety and stability as a Video Technician at LensRentals, I was a Production, Locations, and Camera Assistant in Wilmington, North Carolina. For the most part, people know Wilmington and the surrounding area as the setting for countless Nicholas Sparks adaptations, but local crews have been shooting movies there since […]

Equipment

A Comprehensive Guide to Aerial Photography

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In the last few years, the price of renting a helicopter has decreased dramatically. Coupled with the advent of DSLRs that perform very well in low light, this has created a wonderful opportunity for photographers to charter helicopters in numbers never seen before. Over the past two years, I’ve spent a ridiculous amount of time […]

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