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Understanding Light Control – Photographing Black on Black and White on White
If you’ve dabbled in off-camera lighting or even natural lighting at times, you’ll quickly discover how difficult working with white can be. It’s no surprise that many people ask their subjects specifically not to wear white clothes, as it’s easy to blow out the highlights and ruin an otherwise…
How the Light Placement Alters Your Subjects
When teaching basic lighting principles, I break down how to light a subject into having three basic variables – Intensity of Light, Quality of Light, and Direction of Light. The intensity of light is pretty simple in its execution – how bright or dim your light is. Quality of light refers to…
Lensrentals.com Reviews the FujiFilm GFX 100S
A month or so back, I wrote a piece a bit different than what you might usually find on this site – I went through and looked at the Canon R5, Sony Alpha 1, and the FujiFilm GFX 100s to determine what the best camera of 2021 was _for me_. As a lifelong Canon DSLR shooter, I knew it was time for me…
How Your Flashtube Position and Shape Changes Your Light Quality
When I learned that Lensrentals.com would start carrying the Profoto Pro-11 and Profoto Pro Heads, I was really excited. Not necessarily because they’re the workhorse standard for large-scale commercial photography, or that Pro-Heads are commonly what I use in my own work, but because of an added…
The Lensrentals Podcast Episode #42 – Solving Film Emulation with FilmConvert
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ## Solving Film Emulation with…
Production Services Series: Frame.io
_We cover gear a lot on the Lensrentals blog. Which lenses are the sharpest? Which camera has the most features?_ _What does the inside of a GFX100 look like__? What we rarely address, especially on the video side, is the equally important field of post-production. It won’t matter what codec you…
Selecting the Proper Brick Wall for Photographic Tests
Many amateurs test their lenses by taking pictures of the nearest brick wall without logically thinking about what information that particular wall provides. Done properly, a brick wall test can provide a superb evaluation of your lens. But a poorly done brick wall test is really no better than…
The Lensrentals Podcast Episode #41 – Time Tested Gear
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ## Time Tested Gear Today Ryan…
Five Ways to Shoot Portraits on a White Backdrop
When shooting portrait photography, you’re going to inevitably run into a white backdrop in some form or fashion. Whether it’s a roll of seamless paper, a backdrop made from a V-flat, a cyc wall, or even just a white wall, white backdrops are among the most common tools in portrait work. Despite…
The Lensrentals Podcast Episode #40 – What Makes a Cinematic Image w/ Art Adams from ARRI
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ## What Makes a Cinematic Image…
The Battle of the Behemoths – Finding the Best Camera of 2021
Though time has felt like it has stopped over the last year, the last few months have given us some pretty exciting photography and videography products to look forward to. Though many of these cameras aren’t readily available, I felt it was something worth discussing regardless; in the effort to…
The Lensrentals Podcast Episode #39 – The Mysterious Future of the Photography Industry with Barney Britton of DPReview
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ## The Mysterious Future of the…