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Equipment

Last week, we shared with you our most popular photo and video rentals for 2017. While that list is extremely telling to market trends and what the average consumer looks for when it comes to gear and tech, but it doesn’t necessarily mean it’s our favorite gear personally. With being the largest…

Lensrentals · December 28, 2017
Mosst Popular Photography Gear 2018
Equipment

As we put in our final weeks of 2017, it’s important to reflect on all the exciting things that happened over the year, and focus on what we can do even better for 2018. As always, we like to put a bow on the year and share with you our most rented gear of the year. 2017 was our biggest year ever,…

Zach Sutton · December 21, 2017
Ecommerce Photography How To
Equipment

Product photography might not always be the most glamorous job in the world but could be an incredibly useful and profitable tool to have in your quiver for when business in your photographic expertise is slow. For many, that time is winter – where weddings are non-existent, outdoor portrait…

Zach Sutton · December 16, 2017
Canon 85mm f/1.4L Comparison
Equipment

Talk to any photographer who specializes in wedding or portrait photographer, and you’ll get a unanimous agreement as to what the preferred focal length – the 85mm. And with good reason; the 85mm is such an incredible focal length because of the nearly true to life compression it provides (with…

Phillip Pettit · December 8, 2017
Equipment

Here at Lensrentals.com, the articles we write are designed to help you as a photographer. Whether it’s Roger meticulously testing lenses to give you MTF charts, variance numbers and more, or me discussing the possibilities of off camera lighting and control – we’re here to help explain the…

Zach Sutton · December 1, 2017
Movi Pro Rentals
Equipment

When it comes to innovative gimbal designs, Freefly Systems and DJI are at the top of their class. The Movi M10 revolutionized filmmaking for a vast population of shooters (myself included) when it was released in 2013. Across the globe, DJI didn’t waste much time developing the original Ronin –…

Ally Aycock · November 24, 2017
Testing Best Sharpness of Cine Lenses
Equipment

You have been patient, my friends. You have made it through the first article, where we looked at how MTFs improve stopped down and saw it was a bit different for every lens. You enjoyed the second article, where we looked at the Best Individual Focus MTF (BIF MTF) which showed how good the MTF…

Roger Cicala · November 13, 2017
Equipment

OK, in the last post we did something useful, but rather boring: we looked at how MTF changes when lenses are stopped down. Today we’re going to use a more powerful optical bench tool, the MTF vs. Field vs. Focus. Unless you work in a metrology lab (and probably not even then, very few are…

Roger Cicala · November 8, 2017
Announcements at PhotoPlusExpo
Equipment

Every year, PhotoPlus Expo comes to New York City to highlight some of the latest tech in the industry, while giving brands an opportunity to launch their newest flagship cameras and lenses for the years to come. While not all brands adhere to announcing over the same weekend (which is why this is…

Lensrentals · November 6, 2017
Stopped down MTF Tests of cineLenses
Geek Articles

For quite a while now we’ve been publishing our MTF curves. They’ve always been the same thing; at least ten copies of each lens, in 4 rotations, and measured at the widest aperture. The reasons for that are (to us) very straightforward. Our purpose in doing the tests is to establish reasonable…

Roger Cicala · November 3, 2017
Water Corrosion of a Sony A7sII
Equipment

People think that because I expect the worst and try to prepare for it, that I’m negative. That’s not it at all. I’m not a negative person; I’m cheerfully cynical. If I expect the worst and it doesn’t happen, I’m happy because things went better than I expected. If I expect the worst and it does…

Roger Cicala · October 27, 2017
Equipment

Certainly, you’re probably aware of Canon’s 85mm f/1.2L, and the Canon 50mm f/1.2L, but Canon has a long history of incredibly fast lenses, many of which that have since seemingly disappeared off of the face of the Earth. Many of them are now called the Holy Grails of Canon Glass and for legitimate…

Zach Sutton · October 23, 2017