Category: Equipment
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The Not Very Long Awaited Teardown of the Canon RF 70-200mm f/2.8 IS
*Lensrentals.com, 2019* Long ago, a visiting Canon engineer put a box on my workbench, grinned, and said: “You’re going to like this.” Then he pulled out a mock-up of the RF 70-200mm f/2.8 IS lens, and my jaw dropped. I’ve been doing this stuff for a long time. My jaw drops very infrequently. My…
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The Biggest Photography and Videography Announcements for Fall 2019
Around this time each year, various brands announce their latest and greatest pieces of equipment just in time to fit into everyone’s holiday wishlists. These products are often shown off at Photo Plus Expo, NAB NY, and the various other promotional events that seem to all show up around October…
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How We Determine the Best Equipment For the Job at Zero Point Zero
We’ve been working with Lensrentals for nearly a decade here at Zero Point Zero Production. Our rentals have run the full gamut: a small battery rental here, a couple of lenses there, all the way to multiple cameras, tripods, media- you name it- on some of our larger shoots. Our equipment…
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Comparing the DJI Osmo Action & GoPro Hero7
GoPro cameras have been a staple in bags of various photographers and videographers around the world. They’re almost ubiquitous in action genres at this point. They’re small, sturdy, and have decent image quality for their size. GoPro carved out a niche for itself in the late 2000s with the…
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Review of the Sony RX100 VII
It’s no secret in the photo/video world that Sony is doing everything they can to set the standards for meaningful progress and innovation. I’ve also watched as they have given quality attention to the social space of photographers and made unprecedented leaps to partner with the creators that use…
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A Studio Photographer’s Review of the Sony a7R IV
Since the release of the Sony Alpha series of cameras back in October of 2013, Sony has been on a steady pace to take over the professional camera market. But that steady takeover has come with a lot of releases. Nearly six years later, ten different cameras have been released into the Alpha…
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First Impressions with the Hasselblad X1D II
When Hasselblad introduced the Hasselblad X1D 50c, I was really excited, but like most early adopters, my enthusiasm was quickly replaced with disappointment in the cameras sluggish operation. It was painfully obvious that this camera wasn’t designed for shooting sports, action, or wildlife. Having…
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First Look at the Blackmagic Pocket Cinema Camera 6K
Blackmagic, in record time, announced and released a new camera, but the speedy turnaround for the Blackmagic Pocket Cinema Camera 6K makes more and more sense as you start to compare it to the previous Blackmagic Pocket Cinema Camera 4K. Not to give the whole article away in the opening paragraph,…
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Must Have Accessories for Your GoPro Camera System
GoPro is a popular brand of cameras because they are simple, affordable, and designed to be as versatile as possible. The form factor is petite and unobtrusive meaning you can toss it in a backpack or carry-on, making it great for all kinds of activities. In the world of action cameras, though, the…
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First Impressions with the Canon EOS RP
Canon dropped a bomb on the full-frame mirrorless world when the Canon EOS RP was released earlier this year, though many may have missed its announcement. Some people were excited to see a new entry-level full-frame mirrorless camera and others were bummed that it wasn’t the “pro” level camera…
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Helping Determine the Correct Focal Length for Photography & Videography
Here at Lensrentals.com, we get asked a common question on the daily, which is something to the regards of “I’m shooting X, what do you think the best focal length(s) would be?” By definition, this is an impossible question to answer completely and would need a multitude of variables before we…
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Why Side-Mount Buttons and Ports Break on Cameras
We spend a lot of time fixing broken stuff. As sort of a side gig to that, we advise some manufacturers about what is likely to break or is regularly breaking. We offer our input to all manufacturers; some are interested in it, and some don’t give a flying damn. For free, we blog about it, too.…
